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Puma unveils debut collection with L.A. streetwear brand Rhude

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Streetwear staples such as track tops, pants, and sneakers feature in this expansive collaboration range.

Puma strengthens its collaboration game with yet another big name label added to its ever-growing list of collaborators. This time, L.A. streetwear brand Rhude puts on the collaborator’s hat with a mouthwatering collection converging both brands’ unique sportstyle and streetwear aesthetics – Puma with its retro street designs; Rhude with classic iconography. Believe us when we say you won’t want to miss out on the Puma x Rhude collection that drops in THE ONE on August 3.

As expected, all eyes will be on the sneaker collection comprising four Puma silhouettes – the Puma Alteration, Cell Alien, Basket ’68 OG Mid and Palace Guard. Rhude employs its quintessential minimalist approach, dressing three of the sneakers in a clean light beige colorway. The Puma Cell Alien, however, stands out from the rest with an eye-catching spin. To contrast against the black uppers, Rhude adds reflective hints on the toe box, eye stay, and heelpiece. If that’s not enough, the sneaker also features Menthol Green laces that match the Cell cushioning technology.

The full Puma x Rhude collection also includes a unisex apparel range characterized by unexpected patterns and flashes of color. Besides the unique street-centric reinterpretation by Rhude, the prominent co-branding is truly the icing on the cake. With track tops and pants, hoodies and tees along with a waist bag and cap in the mix, you’ll definitely have plenty to choose from. If you’re looking to cop, the sneakers and apparels is available at THE ONE.