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SERGIO TACCHINI // FW20 Campaign Overview
Founded in 1966, Sergio Tacchini disrupted traditional tennis by introducing color and patterns to the industry’s otherwise all-white uniforms. Representing new energy in the sport, Sergio Tacchini has been home to some of tennis’s most acclaimed and colorful athletes, and has been embraced for decades by subcultural movements—from the UK’s ‘casuals’ to NYC’s hip hop and street culture—for its style, attitude, and authenticity.
To celebrate Sergio Tacchini’s latest Fall/Winter 2020 Collection, the brand has invited legendary NYC hip hop DJs Clark Kent and Stretch Armstrong—both members of “The Originals” crew—to share their stories about being introduced to Sergio Tacchini gear back in the 80s as it first entered the U.S. via tennis, hip hop, and the streets.
In video conversations shot at their respective homes, DJ Clark Kent—who’s produced the likes of Jay Z and the late Biggie Smalls, and is a bona fide king of sneakers—discusses his personal Tacchini collection, esteem for the brand’s Young Line sneaker, and the inimitable crinkle of a true Tacchini tracksuit. Similarly, DJ Stretch Armstrong—who grew up playing tennis and later co-hosted the infamous hip hop radio program “The Stretch Armstrong and Bobbito Show”—talks about his affinity for fly tennis gear from a young age including an early attempt at a DIY Tacchini polo.
Accompanying the video is an exclusive lookbook shot by renowned photographer Sue Kwon. Kwon—who has tirelessly documented street-level NYC and the hip hop scene for over 40 years—reconnects with Clark and Stretch to capture the two at their homes.
An additional, forthcoming lookbook shot by Kwon, captures NYC’s new generation in highlights from the FW20 collection during these uncertain times, while simultaneously conveying the sense of a community connected through music and tennis.